Home » Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands by Nicholas Ind
Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands Nicholas Ind

Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

Nicholas Ind

Published
ISBN : 9780749441159
Hardcover
236 pages
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 About the Book 

This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently aboutMoreThis is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands. --- Marketing