|About the Book|
Many marketing professionals no longer have the luxury of mastering only marketing skills to stay competitive- todays marketer must have an intimate relationship with company data in order to efficiently lead data-driven marketing strategy!SQL isntMoreMany marketing professionals no longer have the luxury of mastering only marketing skills to stay competitive- todays marketer must have an intimate relationship with company data in order to efficiently lead data-driven marketing strategy!SQL isnt a complicated programming language to learn, but it can certainly be overwhelming for non-programmers because of the different dialects available (MySQL, PostGRE, Oracle, etc.) and the seemingly random caveats that must be memorized. This tongue-in-cheek quick start guide has plenty of humorous marketing examples to get you up to speed as fast as possible.Most SQL books are written for programmers and database developers learning to construct sound databases from scratch, not for marketers who need to focus on accessing and manipulating the data already stored in these databases.Unlike most SQL texts, this book is organized so you can find the areas you need quickly and easily without needing to read the entire book cover to cover.Part 1:Retrieving DataPart 2: Sorting the DataPart 3: Filtering Your Data for Deeper InsightsPart 4: Joining Tables for AnalysisPart 5: Manipulate Your Data with Basic FunctionsAnd there are plenty of extras included!List of Time SaversUsing WildcardsAppendix of Query and Function syntaxAdditional SQL training resourcesAll of the tables used in this book are also available to download and import so you can start practicing SQL queries in a matter of minutes!If youre a marketer who is just starting out with SQL queries, this is the perfect guide to help you get up to speed. It will also be a great reference guide to help you recall SQL statements on the fly for many years to come. Download your copy today and help meet the demand for data-driven marketers!